JO ALEXA
JO ALEXA
JO ALEXA
JO ALEXA
BIGGAR
BIGGAR
BIGGAR
BIGGAR
BASED IN SA, CAPE TOWN 🌄
BASED IN SA, CAPE TOWN 🌄
ART DIRECTOR
+ future strategist
"No vulnerability, then no creativity. No tolerance for failure, then no innovation. If you not willing to fail, you can't innovate. If you not willing to build a vulnerable culture, you can't create. It's just that simple."
⎼ Brene Brown
"No vulnerability, then no creativity. No tolerance for failure, then no innovation. If you not willing to fail, you can't innovate. If you not willing to build a vulnerable culture, you can't create. It's just that simple."
⎼ Brene Brown
"No vulnerability, then no creativity. No tolerance for failure, then no innovation. If you not willing to fail, you can't innovate. If you not willing to build a vulnerable culture, you can't create. It's just that simple."
⎼ Brene Brown
More About
More About
More About
JO BIGGAR
JO BIGGAR
JO BIGGAR
I AM A CURIOUS AND EVER-EVOLVING DESIGNER FROM SOUTH AFRICA. WITH EACH PROJECT, I AIM TO SHOWCASE MY PASSION FOR STORYTELLING AND INTUITIVE DESIGN AS I WEAVE A NARRATIVE SPECIFIC TO THE CREATIVE NEEDS.
I AM A CURIOUS AND EVER-EVOLVING DESIGNER FROM SOUTH AFRICA. WITH EACH PROJECT, I AIM TO SHOWCASE MY PASSION FOR STORYTELLING AND INTUITIVE DESIGN AS I WEAVE A NARRATIVE SPECIFIC TO THE CREATIVE NEEDS.
With a degree in Visual Communications, my journey started in the world of digital design and art direction, delving into motion graphics, UI/UX, film, and concept development. Now pursuing an interest in strategy, I thrive on spontaneity, nature, and community.
I am always looking to push the boundaries, looking to create something different - after all, only dead fish go with the flow.
With a degree in Visual Communications, my journey started in the world of digital design and art direction, delving into motion graphics, UI/UX, film, and concept development. Now pursuing an interest in strategy, I thrive on spontaneity, nature, and community.
I am always looking to push the boundaries, looking to create something different - after all, only dead fish go with the flow.
WHAT I DO,
WHAT I DO,
EXPLAINED 👄
WHAT I DO,
EXPLAINED 👄
EXPLAINED 👄
(1)
ART DIRECTION
One day, you're working on television ads, the next day on billboards, and another on social media campaigns. However, at its core, we are as art directors, the visual backbone conveying a message. Every visual element you encounter has been shaped by an art director's touch.
Craft intuitive navigation that makes features accessible. Choose layouts and graphics that fit your personality.
(2)
GRAPHIC DESIGN
Graphic design is a dynamic field where you find yourself crafting a sleek app interface, and the next, designing a standout brand identity. It’s about taking a close look at how elements play together and how you can express designs to fit different designs.
(3)
DIGITAL STRATEGY
I discovered my passion for the business and strategy aspects of the creative advertising world through my love for networking and spontaneous brainstorming sessions. I'm fascinated by how trends intersect with business and problem-solving today.
The process involves building virtual 3D models and materials, setting lighting, and then rendering the images.
(1)
ART DIRECTION
Craft intuitive navigation that makes features accessible. Choose layouts and graphics that fit your personality.
(2)
GRAPHIC DESIGN
Graphic design is a dynamic field where you find yourself crafting a sleek app interface, and the next, designing a standout brand identity. It’s about taking a close look at how elements play together and how you can express designs to fit different designs.
(3)
DIGITAL STRATEGY
The process involves building virtual 3D models and materials, setting lighting, and then the images.
(1)
ART DIRECTION
One day, you're working on television ads, the next day on billboards, and another on social media campaigns. However, at its core, we are as art directors, the visual backbone conveying a message. Every visual element you encounter has been shaped by an art director's touch.
(2)
GRAPHIC DESIGN
Graphic design is a dynamic field where you find yourself crafting a sleek app interface, and the next, designing a standout brand identity. It’s about taking a close look at how elements play together and how you can express designs to fit different designs.
(3)
DIGITAL STRATEGY
I discovered my passion for the business and strategy aspects of the creative advertising world through my love for networking and spontaneous brainstorming sessions. I'm fascinated by how trends intersect with business and problem-solving today.
(4)
photography & VIDEOGRAPHY
FAVOURITE
My passion for photography and videography began in my youth, driven by a love for capturing nature, portraits, and dynamic concepts like sports and fashion. I find joy in documenting travel stories with a cinematic touch. Currently, I'm exploring surf photography, which I adore. I'm eager to collaborate on sets, shoots, or spontaneous adventures in pursuit of the perfect creative shot.
(5)
LITTLE BIT OF, THIS AND THAT
Being a creative means wearing many hats, and the skills you acquire stay with you forever. I explore various fields, including UI/UX design and motion graphics. For effective visual communication, it’s crucial to understand that bringing a concept to life often requires diverse approaches, even if that means animating despite not being a full-time animator.
(4)
photography &
VIDEOGRAPHY
FAVOURITE
With the click of a shutter, an image is imprinted that tells a story or makes a wonderful statement.
(5)
LITTLE BIT OF,
THIS AND THAT
The interplay between graphic elements and movement opens up a world of creative possibilities.
(4)
photography & VIDEOGRAPHY
FAVOURITE
With the click of a shutter, an image is imprinted that tells a story or makes a wonderful statement.
(5)
LITTLE BIT OF, THIS AND THAT
The interplay between graphic elements, typography and movement opens up a world of creative possibilities.
Motivation
Motivation
Motivation
Motivation
A cohesive narrative is important! I find that putting together a mix of design, storytelling, photography, and motion graphics allows me to create something that captures the viewer.
There’s a thrill in conceptualizing ideas – the exhilaration felt as the excitement keeps you awake, constantly thinking and refining.
For me, it’s important to embrace each day as an opportunity to learn, grow, and push beyond the realm of “what if”. I want to look back and confidently say that I truly lived – immersed in experiences, exploring new horizons, and continuously learning from a diverse range of people. I feel a crucial part of my journey is building a network of genuine, wholehearted connections as I interact with the creative and business world.
As a creative, you are a magician, weaving imagination and inspiration. Each day, I see a new adventure - an adventure I am privileged to be playing a part in. The creative journey is a constant exploration, where every project is an opportunity to breathe new life into your vision and transform the ordinary into the extraordinary.
A cohesive narrative is important! I find that putting together a mix of design, storytelling, photography, and motion graphics allows me to create something that captures the viewer.
There’s a thrill in conceptualizing ideas – the exhilaration felt as the excitement keeps you awake, constantly thinking and refining.
For me, it’s important to embrace each day as an opportunity to learn, grow, and push beyond the realm of “what if”. I want to look back and confidently say that I truly lived – immersed in experiences, exploring new horizons, and continuously learning from a diverse range of people. I feel a crucial part of my journey is building a network of genuine, wholehearted connections as I interact with the creative and business world.
As a creative, you are a magician, weaving imagination and inspiration. Each day, I see a new adventure - an adventure I am privileged to be playing a part in. The creative journey is a constant exploration, where every project is an opportunity to breathe new life into your vision and transform the ordinary into the extraordinary.
HUSTLE
MEMOIR
📑
HUSTLE MEMOIR 📑
HUSTLE
MEMOIR
📑
HUSTLE
MEMOIR
📑
FRASER GmBH
JUNIOR ART DIRECTOR
2024 - Present
Currently employed full-time as an art director at FRASER GmbH, a German agency.
FRASER GmBH
JUNIOR ART DIRECTOR
2024 - Present
Currently employed full-time as an art director at FRASER GmbH, a German agency.
RED AND YELLOW CREATIVE SCHOOL OF BUSINESS
VISUAL COMMUNICATIONS STUDENT
2021 – 2024
Graduated with a degree in Visual Communications, majoring in Digital Design and minoring in Graphic Design. Also Interned at Room Studios, working with on Adidas SA projects.
RED AND YELLOW CREATIVE SCHOOL OF BUSINESS
VISUAL COMMUNICATIONS STUDENT
2021 – 2024
Graduated with a degree in Visual Communications, majoring in Digital Design and minoring in Graphic Design. Also Interned at Room Studios, working with on Adidas SA projects.
INSCAPE INSTITUTION
ARCHITECTURAL TECHNOLODGY STUDENT
2019 – 2019
Graduated with distinction from a Higher Certificate in Architectural Technology.
INSCAPE INSTITUTION
ARCHITECTURAL TECHNOLODGY STUDENT
2019 – 2019
Graduated with distinction from a Higher Certificate in Architectural Technology.
WHAT THE
WHAT THE
WHAT THE
PEOPLE ARE SAYING 🎙️
PEOPLE ARE SAYING 🎙️
PEOPLE ARE SAYING 🎙️
LIZ PIENAAR
Head Digital Design Lecturer,
Red & Yellow University.
"Jodi always surprises with her ability to design unexpected and interesting things. Her colourful bold designs are accompanied by her even bolder and bigger heart."
RAPHELA PUTZ
Senior Art Director,
FRASER GmbH
"She has become an integral part of our team, always ready to jump into any project, continually learning and adapting to the various stages of the creative process."
KEVIN HOCKING
Senior Motion Designer,
FRASER GmbH"Her eagerness to learn and practically apply HER knowledge makeS me excited for any new project we share. her opinion it is always carefully considered and insightful."
MIKHAIL GANY
Senior Digital Designer,
FRASER GmbH"xxx"
EDEN TOOHEY OGLE
Senior Strategist, Room Studios
Jodi demonstrated exceptional qualities during her time with us, showcasing a rare blend of curiosity, attentiveness, and a proactive approach to tasks.
FU'AAD KASU
Creative Director,
Happy Friday Agency.
"Jodi is a highly effective problem solver from start to finish. Always asking for help and guidance to improve her creative. And it shows from brief to brief."
A young creative saffa based in cape town 📍
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A young creative saffa based in cape town 📍
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A young creative saffa based in cape town 📍
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A young creative saffa based in cape town 📍
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